Lardel
The case: Logo made for my web brand. Since the logo is used on a great variety of places two logos along with an icon were made.
The design: The more detailed primary logo features the name, a short explanation of what the brand is about and an icon. Elements from this logo can easily be removed or switched around depending on the application to which it’s applied.
The icon consists of a square and a modified letter “L” cut out. It’s square to easily work as a webb-icon and as a profile photo on social medias. The “L” has a dot added on top to make it more unique and easily recognizable.
The secondary logo is simpler, more stylish when it comes to fashion applications and only consists of the name making it a great choice for smaller applications and places where the brands explanation isn’t needed.
Bring Back Underglow
The case: Logo made for Bring Back Underglow The logo is primarily used on packaging, as decals for marketing and on social medias. The client wanted something inspired by the 2000’s automotive aftermarket industry as it’s related to the products he sells.
The design: I wanted the main element to be the word “Underglow” to make it clear what the brand supplies. The “U” was placed in front of a rectangle to create an icon that can be used for small-scaled applications such as decals or webb icons. The colored version features a purple gradient and yellow text to match the clients website.
West Coast Kits
The case: The client wanted a logo for his fibreglas business. The logo was going to be printed and applied between the fibreglass and epoxy layers of his products meaning that it had to be visible even underneath rough epoxy layers.
The design: To make the logo visible and easily recognizable I shortened the main logo down to WCK and wrote the full name underneath. A red tear-stripe was added between the text-elements to make the logo more unique, to stay relevant to the rapid and rough implications of the clients products and to implement a color to the business profile.
