VICIOUS DELICIOUS EVENT HOSTING
The client: Together with the drift crew Vicious Company I host the Vicious Delicious event two times a year that now hosts over 1000 people including drivers, exhibitors and visitors. The event consists of style focused track-drifting and a car show.
My work: My main job is to run the marketing including making the event poster, design and order print material, take care of the website and ticket sales and overall make sure that the event will offer the drivers and visitors a great time.
The design: For each event a new poster is made displaying the style of cars that we showcase at the event, elements showcasing hard and aggressive driving and an overall identity for this unique event. This identity is then used on other print media like the schedules, sponsor posts on social media and merchandize like flags, stickers and clothing.
The gothic font used in the logo symbolizes rough and hard driving that the event is about and the Japanese text underneath shows that the event is inspired by the Japanese car scene and their way of driving.
If you want to feel the atmosphere of the event you can check out the event’s website and the aftermovies from our latest events.